Disney CEO Robert Iger announced that Playdom chief John Pleasants will soon be in charge of Disney Interactive Media Group's (DIMG) games division, while ex-Yahoo head of media James Pitaro will run the group's web content. Ever since Iger welcomed Playdom into the Mouse House earlier this summer for $763 million, the entertainment giant has been scrambling to cover its losses in interactive games and media, which totaled $65 million through January to March 2010.
In an excited official statement, Iger said to Variety, "John has shown incredible agility and skill in helping companies achieve success in the ever-shifting digital games business, while Jimmy has vast knowledge of the online world and has been hugely successful at creating and building audiences around branded online content."
Pleasants will still lead Playdom from outside of its San Francisco office on top of his responsibilities as chief of Disney's games division starting Oct. 18. It's safe to say that the man will have quite a lot on his shoulders, but what could this mean for social games from the big mouse in charge?
While Iger brought Pleasants on to oversee all of Disney's games, DIMG's focus will be on social and mobile games that can generate serious dough like Zynga's FarmVille and Angry Birds. We've already witnessed Disney's effect on Playdom games like Social City, but that was just the beginning. Pleasants' appointment to the elders of Disney will almost certainly mean social and mobile games backed by 100 percent Disney branding. While it's still not too late to steal my idea for a full-blown Magic Kingdom social game, this is Disney's chance to finally bring some original ideas to Facebook.
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