Habbo Hotel maker names ex-Playdom exec CEO in social games push

You might have heard of the mega popular social network slash social game Habbo Hotel (pictured), but Finnish developer Sulake wants to turn "might" into "absolutely." The company just announced that it has hired former Playdom VP of global distribution Paul LaFontaine as CEO, Reuters reports. Sulake made the hire in an ambitious attempt to help the company break into the world of social gaming, and who would know the space better than a guy who was there from the beginning?

LaFontaine, who was largely responsible for publishing Playdom's--now owned by entertainment behemoth Disney--games will replace Timo Soininen as CEO of Sulake. "We have been turning that direction for two years and are now accelerating it with this new CEO," Sulake chairman Mika Salmi told Reuters.

Habbo Hotel, for the uninformed, is a social network-meets-social game in which about 10 million monthly visitors interact in a world designed to hearken back to the good old days of 8-bit gaming. Players create their own rooms in collective hotels normally restricted to countries of origin or native language, and play mini games, decorate and share gifts with other hotel denizens. Of course, like any social game, players can buy premium items using real money.

Judging from the fact that prospective players can already connect to Habbo Hotel through Facebook Connect, and that Sulake has made their interest in traditional social games clear, Sulake making games for Facebook is certainly a possibility. Alright, with the crazy money everyone seems to be raking in on Facebook, this is most likely exactly where the company is headed. And LaFontaine will lead the charge--watch out, Zynga and EA, Habbo is looking hinder your hottest games.

Have you ever played Habbo Hotel before--what do you think of it? Do you think Sulake and Habbo Hotel will make waves in the Facebook gaming world with LaFontaine? Sound off in the comments. 2 Comments

Amazon gets serious about social games, calls out for developers

The Facebook gaming arena is about to welcome a new gladiator: Amazon. The household name of online retailers (and e-readers) is officially pulling out all the stops for its inevitable entrance into the space, openly and internally calling out for a team of designers and developers.

Since taking on veteran tabletop RPG (roleplaying game) designer Jonathan Tweet for a mysterious project, Reuters reports that signs have appeared in the kitchen of Amazon's Seattle campus that unveil a "Social Games Group." A poster in the kitchen area of the office reads, "The Group is growing fast! We're actively looking," according to Reuters.

It seems that Amazon is primarily looking for software engineers and Flash developers, most likely referring to Adobe Flash, the software through which almost all Facebook games are created. Amazon has reportedly been eying up social gaming since May of this year, calling out for senior level game designers.

Since Amazon hired Tweet for a mysterious project, that's all we knew about the upcoming social games effort from the company. Unfortunately, we still know very little, which leaves us with wild speculation (how lovely). While Amazon is looking strictly for software engineers and Flash developers, we have a feeling this project will be much larger than just pumping out a few games.

Amazon didn't become one of the largest Internet companies in the world without thinking big, so who's to say the company doesn't have equally lofty ambitions for its social gaming efforts? I mean, this is a company has enjoyed success and ubiquity that even the biggest name in social gaming aspires to. That said, it's entirely possible that Amazon looks to create a platform of its very own, complete with games developed in house. Call that an educated guess, or my wild dreams of slaying dragons attached to awesome deals on otherwise pricey cell phone cases and magazine subscriptions.

[Image Credit: Slacktory]

Are you excited to hear what Amazon is up to in social games? Do you think the company is working on its own platform to compete with Facebook and Google+, or just some good old games? Sound off in the comments. Add Comment