Honestly folks, I never thought this day would come, but thanks to a massive push by the Phrases application on Facebook (it has apparently gained 1.8 million players in just the last week), FarmVille has been ousted as the number one application on Facebook.
To be clear, FarmVille is still the number one game, and by a long margin too, beating its closest competitor, Texas HoldEm Poker, by 18 million players. However, according to AppData's latest figures, Phrases now beats FarmVille 54 million to 53 million players. A margin of only 1 million players may be nothing to become too alarmed about, but when FarmVille held down 80 million players earlier this year, it is at least something to take note of.
Additionally, Zynga, while still the number one app developer, has dropped below the 200 million player mark, in terms of monthly active users over all games. Zynga still holds a very comfortable lead over the new number two developer, Phrases, as they can claim 198 million monthly active players, but it is interesting to see how things have changed for Zynga over time.
Most of this seems to be due to FarmVille itself, which has lost 5 million players over the past month. FrontierVille too is on the decline, having lost more than 2 million players in the same time period.
Could this be why Zynga has decided to finally push full steam ahead with CityVille - an effort to bring back those players that they've lost, or even gain new players entirely? It's not a bad tactic either way, and we'll be sure to let you know if it works.
Hiển thị các bài đăng có nhãn appdata. Hiển thị tất cả bài đăng
Hiển thị các bài đăng có nhãn appdata. Hiển thị tất cả bài đăng
Thứ Tư, 1 tháng 2, 2012
Thứ Năm, 12 tháng 1, 2012
CityVille beats FarmVille's best numbers, shatters and sets records
It looks like Zynga and the CityVille team have received a New Year's gift now, too. (In fact, CityVille doesn't seem to need an occasion anymore.) TechCrunch reports that CityVille has become the biggest social game to ever grace Facebook, breaking FarmVille's record-setting peak of nearly 83.8 million monthly players in March 2010 with 84.2 million monthly players. Zynga's most recent social-gaming juggernaut has been shattering records since it launched early in Dec. 2010, but this is a first for both CityVille and the Facebook game genre altogether.
We've all said that the growth has to plateau at some point, but continues surging upward, blowing away our expectations and doubts without much more than a few stutters, according to a chart provided by Inside Social Games (ISG). It's ISG that also predicts CityVille to reach 125 million players at some point in 2011. Well, if the game keeps soaring at this rate of almost two million new monthly players daily, it's only a matter of time before CityVille at least reaches 100 million. Either way, CityVille is already the most popular social game to date in the genre's infantile lifespan. That is until Zynga launches something else, of course.
We've all said that the growth has to plateau at some point, but continues surging upward, blowing away our expectations and doubts without much more than a few stutters, according to a chart provided by Inside Social Games (ISG). It's ISG that also predicts CityVille to reach 125 million players at some point in 2011. Well, if the game keeps soaring at this rate of almost two million new monthly players daily, it's only a matter of time before CityVille at least reaches 100 million. Either way, CityVille is already the most popular social game to date in the genre's infantile lifespan. That is until Zynga launches something else, of course.
Thứ Tư, 14 tháng 12, 2011
Facebook updates formula for active users, player numbers plummet
Just before the weekend, Facebook threw everyone for a loop with a new approach to calculating just how "active" monthly active users are of its thousands of apps, namely social games. And as a result, the numbers of monthly active players of just about every Facebook game and developer have dropped significantly. And we say "significantly" because of Facebook's reasoning behind the change.
"Given that most apps work this way, we're changing our active user figures for Apps on Facebook to publicly report the number of users that authenticate with the app," Facebook's Rushi Desai writes. "We believe this shift from "visitors" to "authenticated users" more accurately reflects the usage of an application, and it brings our measurement methodology for apps into alignment with how we measure engagement on Facebook."
What Facebook is essentially saying is that it is no longer counting the users who visit an app or game's Canvas, but refuse to authenticate the app and leave the page before ever entering the game. Instead, Facebook will now only count the amount of users that actively log into the app or game per month.
CityVille MAU
The company goes on to say that the one-time drop will result in a perceived decline in the number of active users of its many social games and apps, but the number of users actually engaging with the apps is unchanged. But that's just it: Regardless of whether the same rough portion of players have been "actively engaging" with games like CityVille this month, this still means that nearly 20 million people merely visited the app in the last month and did not play the game. And that goes for not just CityVille, but Facebook games across the board.
This is certainly a positive change for all, as it promotes a more accurate measure of just how many players are actually playing these still-massive social games. However, the change reveals how many players are actually logging into these games every month as opposed to merely visiting. And no matter how you slice it, the numbers are smaller than previously imagined.
[Via Inside Facebook]
[Image Credit: AppData]
Do you agree that this new measure is revealing as to just how many active players there are of most Facebook games? Do you think this change will help or hurt Facebook game developers in the long run?
"Given that most apps work this way, we're changing our active user figures for Apps on Facebook to publicly report the number of users that authenticate with the app," Facebook's Rushi Desai writes. "We believe this shift from "visitors" to "authenticated users" more accurately reflects the usage of an application, and it brings our measurement methodology for apps into alignment with how we measure engagement on Facebook."
What Facebook is essentially saying is that it is no longer counting the users who visit an app or game's Canvas, but refuse to authenticate the app and leave the page before ever entering the game. Instead, Facebook will now only count the amount of users that actively log into the app or game per month.
CityVille MAU
The company goes on to say that the one-time drop will result in a perceived decline in the number of active users of its many social games and apps, but the number of users actually engaging with the apps is unchanged. But that's just it: Regardless of whether the same rough portion of players have been "actively engaging" with games like CityVille this month, this still means that nearly 20 million people merely visited the app in the last month and did not play the game. And that goes for not just CityVille, but Facebook games across the board.
This is certainly a positive change for all, as it promotes a more accurate measure of just how many players are actually playing these still-massive social games. However, the change reveals how many players are actually logging into these games every month as opposed to merely visiting. And no matter how you slice it, the numbers are smaller than previously imagined.
[Via Inside Facebook]
[Image Credit: AppData]
Do you agree that this new measure is revealing as to just how many active players there are of most Facebook games? Do you think this change will help or hurt Facebook game developers in the long run?
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